Every local roofing website should have a significant click to call contact number at the top of every page. 

Please don’t make the visitor search for it. 

Because they won’t.

Therefore, we’re going to need to focus on your website, first and foremost.

Is your roofing website doing enough to inspire those who need you?

To convert on those all-important first clicks, you’re going to need to make sure you offer plenty of detail on your services. 

What’s more, every page needs to have a particular purpose, a job if you like.

Even if you put hours and hours into marketing efforts elsewhere, a poor website is going to let you down in the long run.

Google and users demand quality content, clear answers to searcher questions, and an effective roofing landing page.

Every page on your roofing company website should either educate or convert.

An example of a page that educates is a service page.

Let’s use a roof repair service page to explore further.

I have seen far too many roofing sites with a good homepage. Then once you click the roof repair page, there is nothing, 300 words of rubbish and one stock image pitching for work. 

You need to understand this.

A potential customer won’t stay on your homepage and will very rarely use a contact form or ring a number from the first page of any website.

They are investigating, determining if you like what kind of a company are you.

And they will move through a website looking, searching for visual expertise and trust signals. 

Check this out.

The image below shows a local site with 62 lead conversions. The average number of pages viewed before conversion happened was between 2-3 pages. 

Subconsciously they are asking the following questions while looking through your pages

• Do these guys look like a good roofing company
•  Do they have the expertise that I need
•  Do they specialise in roof repairs (example)
•  Have other local customers used this company
•  Do they have previous projects I can view
•  Do they have up-to-date testimonials
• Do they need more work?

If your roofing service pages answer all of these above, you are 100% educating them about your company, experience and expertise.

Local Landing Pages for Roofing Services

An essential facet of inbound marketing these days is the landing page.

This is where a searcher from Google – will ‘land’ on your website, on a page where you will, hopefully, give them the answers they are looking for.

Local landing pages are crucial for any roofing company to generate solid, inbound leads. 

Think about how you’d typically advertise to local customers in the past.

Let’s use the phone book marketing analogy once more.

For advertising, you’d list your roofing business in a local phone book if you wanted to reach local people. 

For example, this is the difference between listing yourself as a roofing business in Gateshead and a roofing business in Sunderland. 

However, in some cases, you’d probably want to capture as many quality leads as possible by listing in both.

Local landing pages are pages on your website which are unique to each region you pitch to. 

These will appeal to searchers looking for a roof repair specialist or roofing expert in their local area.

Targeting people for their local searches is a great way to funnel regular roofer leads into your business. 

Crucially, you need to remember that you won’t need to have a physical address for each location you advertise in.

This means that providing you can supply roof services across the whole of the North Yorkshire area, you can obtain lucrative leads across towns and cities such as

• York
• Filey
• Scarborough
• Thirsk
• Whitby

And the hundreds of small towns in between! My advice would be to pick the ten biggest by population and start there. Remember, these smaller locations are much easier to achieve higher rankings on Google for.

There’s less competition as every other company is targeting “Roofer Yorkshire” and praying they might be number one one day. They won’t!

Is It Worth Using a Lead Generation Company for Exclusive Roofing Leads?

A lead company will help you find specific roofing contractor leads in return for a fee.

However, my advice in this regard would be to make sure you sign up with a leads generator that lets you pay as you go.

There are some big names like Checkatrade out there who cover leads for all manner of tradespeople.

However, some advertising companies tend to be better at marketing leads for roof businesses than others.

The best thing to do is try before you buy if you can.

Look for lead generators that allow you to pore through their tools and services before you tie yourself to a contract.

While it’s perfectly possible for you to find worthwhile roofing service leads with these companies, you should always consider them as just one avenue of leads. Many business owners wanting more leads ignore their own websites in favour of these 3rd party platforms. This is a mistake.

If you want to add this additional string to your bow, I reviewed the best tradesman app for lead gen in the UK.

Get Smart on Branding

Just telling your customers and visitors that you are ‘experienced roofers’ and ‘affordable roofers’ is no longer enough.

In the modern age, you’re going to need to establish your brand.

For the modern consumer, this is all about building trust.

Therefore, rather than just falling back on the same marketing slogan, your roof business will save customers money and offer better services than the next company.